I'm a Zurich- based digital designer focused on interaction and multimedia design.

Michael J. Auer

#About me

The digital world has always fascinated me. First experiments with Photoshop, Flash and HTML led me to found my own small agency at a young age. My affinity for technology combined with my aesthetic sense helped me to develop quickly.

When I am not in the digital world, you will find me somewhere in nature - preferably in the mountains - or behind a photo or video camera on the road for MIANDLA Photography.

Art direction

Soon I found myself as an art director for complex projects with a holistic approach. Visually appealing designs, subtle details and brand guidelines, combined with innovative interfaces across different touch points, became my daily companions.

My passion for functionality and structure developed from this love of aesthetic design.

User Experience & User Centered Design

A user-centered mindset and sensitivity for design proved to be perfectly suited to develop digital concepts in cooperation with agencies, clients and brands and to solve problems together.

The following rough outline outlines my process of developing user-friendly applications:

1

Research

Understanding requirements and recording the current status.
interviews.

2

Concept and strategy

Structure and content of the project
User Centered Design, User flows
UI components define

3

Design

Interface design and mockups in an iterative process.
Wireframes, Personas & Sitemaps

4

Testing

User Test, Business Test
A/B Testing, Review DEV-Team

The communication of the conceptual approach/UX strategy and the argumentation behind it as well as a regular exchange with stakeholders and the DEV team is present throughout the entire process.

Good design redefines itself, rapidly

#Testimonials

testimonial philipp sutter

Philip Sutter

- CEO BERAG AG & DigitalPK AG

With Michael, we have an interaction designer on board who thinks actively, understands business requirements immediately and knows how to translate these into user-friendly and graphically appealing concepts.

testimonial lucas innotix

Michael Müller

- Partner, Acrea AG

Michael's ability to understand business requirements and visualize them immediately helps us to develop innovative solutions for our customers.

testimonial lucas innotix

Lukas Haldeman

- CEO InnoTix AG

For 10 years Michael has been designing for us and our demanding customers: Always with a focus on customer- and solution-oriented design, which is easy and well realizable by the developers. He can easily put himself in the shoes of both a train driver and an app developer.

#Skills

My daily tools for creative and productive work.

sketch app

sketch app

Expert

Expert

Adobe Photoshop

Adobe Photoshop

Pro

Pro

Lightroom

Lightroom

Expert

Expert

Adobe XD

Adobe XD

Pro

Pro

Adobe Premiere Pro

Adobe Premiere Pro

Pro

Pro

Adobe Audition

Adobe Audition

Basics

Basics

Adobe Illustrator

Adobe Illustrator

Pro

Pro

Adobe InDesign

Adobe InDesign

Pro

Pro

Software for collaboration with customers or dev teams

Jiira

Jiira

User

User

Confluence

Confluence

User

User

proto.io

proto.io

Pro

Pro

Invision

Invision

Pro

Pro

Zepplin

Zepplin

Pro

Pro

Trello

Trello

User

User

As a designer it is always valuable to understand a little bit of code.

CSS / Sass / Less

Pro

Pro

Concrete5 CMS

Pro

Pro

HTML

Pro

Pro

#Work Experience

CEO, Interaction & User Experience Designer, Miandla Media GmbH

2018 - Today

Foundation of Miandla Media GmbH and merger of Miandla Photography.

Photo & Videographer, Miandla Photography

2010 – 2018

Freelance photo & videographer, specialized in people - especially professional wedding photography. Portfolio on www.miandla.com

Interaction & User Experience Designer, Head of Design, InnoTix AG

2014 - 2018

Responsible for the UI and UX design of web and mobile applications. Conducting workshops with customers and end users. Leading of sub-projects. Working in Scrum teams.

Multimedia, Graphic & Web Designer, InnoTix AG

2010 - 2014

Design and implementation of web projects. Design of corporate identities for companies. Creation of GUI designs for web and mobile applications.

Co-Founder, Graphic & Webdesigner, Dreams GmbH

2003 - 2010

Co-owner of the dreams GmbH. Creation of corporate identities for companies (KMU), implementation and further development of web projects, web design and print projects.

#Company

Companies which I have already been able to bring forward with my expertise.

Just iPad
Mibelle - Digitisation in the industry
Digitization in the health care system
Consultations for digitisation
Digitization under construction
Digitization Travell
InnoTix - Digitisation in public transport
Digitization for pension funds
iSolutions - Microsoft Partner
Logo Startup
Video and product photos
Sunrise - Digitization in the Mobile Industry
Developer Offshore
Integral - Pension Fund Switzerland
Pension Fund
Convitus collective foundation - pension fund
Previs Design Customer