I'm a Zurich- based digital designer focused on interaction and multimedia design.
Michael J. Auer
The digital world has always fascinated me. First experiments with Photoshop, Flash and HTML led me to found my own small agency at a young age. My affinity for technology combined with my aesthetic sense helped me to develop quickly.
When I am not in the digital world, you will find me somewhere in nature - preferably in the mountains - or behind a photo or video camera on the road for MIANDLA Photography.
Soon I found myself as an art director for complex projects with a holistic approach. Visually appealing designs, subtle details and brand guidelines, combined with innovative interfaces across different touch points, became my daily companions.
My passion for functionality and structure developed from this love of aesthetic design.
User Experience & User Centered Design
A user-centered mindset and sensitivity for design proved to be perfectly suited to develop digital concepts in cooperation with agencies, clients and brands and to solve problems together.
The following rough outline outlines my process of developing user-friendly applications:
Understanding requirements and recording the current status.
Concept and strategy
Structure and content of the project
User Centered Design, User flows
UI components define
Interface design and mockups in an iterative process.
Wireframes, Personas & Sitemaps
User Test, Business Test
A/B Testing, Review DEV-Team
The communication of the conceptual approach/UX strategy and the argumentation behind it as well as a regular exchange with stakeholders and the DEV team is present throughout the entire process.
Good design redefines itself, rapidly
- CEO BERAG AG & DigitalPK AG
With Michael, we have an interaction designer on board who thinks actively, understands business requirements immediately and knows how to translate these into user-friendly and graphically appealing concepts.
- Partner, Acrea AG
Michael's ability to understand business requirements and visualize them immediately helps us to develop innovative solutions for our customers.
- CEO InnoTix AG
For 10 years Michael has been designing for us and our demanding customers: Always with a focus on customer- and solution-oriented design, which is easy and well realizable by the developers. He can easily put himself in the shoes of both a train driver and an app developer.
My daily tools for creative and productive work.
Adobe Premiere Pro
Software for collaboration with customers or dev teams
As a designer it is always valuable to understand a little bit of code.
CSS / Sass / Less
CEO, Interaction & User Experience Designer, Miandla Media GmbH
2018 - Today
Foundation of Miandla Media GmbH and merger of Miandla Photography.
Photo & Videographer, Miandla Photography
2010 – 2018
Interaction & User Experience Designer, Head of Design, InnoTix AG
2014 - 2018
Responsible for the UI and UX design of web and mobile applications. Conducting workshops with customers and end users. Leading of sub-projects. Working in Scrum teams.
Multimedia, Graphic & Web Designer, InnoTix AG
2010 - 2014
Design and implementation of web projects. Design of corporate identities for companies. Creation of GUI designs for web and mobile applications.
Co-Founder, Graphic & Webdesigner, Dreams GmbH
2003 - 2010
Co-owner of the dreams GmbH. Creation of corporate identities for companies (KMU), implementation and further development of web projects, web design and print projects.
Companies which I have already been able to bring forward with my expertise.